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How Your LinkedIn Account Could Put Your Company at Risk
Got a LinkedIn account? The wealth of personal information on your profile might put you and your company at risk of being hacked.In two recent attacks on Gmail and RSA, the hackers both used sneaky...
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Websites, social media expand revenue streams for small businesses
Small businesses have more customers today than they did at the beginning of 2012 and they credit their online presence for the growth, says a new study. Marketing experts at Vistaprint announced the...
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Five Ways Healthcare Companies Benefit from Social Media Marketing
In the age of Google, a strong online presence is the key to running a successful healthcare business. That said, it’s becoming essential for hospitals and health providers to reconsider their...
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Three Tips To Lure Customers With Localized Internet Marketing
An increasing number of consumers go online when they are looking for local businesses in their area or want to learn more about the products available near their homes, according to marketing...
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Follow the Penguin, SEO Techniques for Modern Online Marketing
Google releases updated algorithms about 500 times a year and the most recent major overhauls have included black and white animals: the panda and more recently, the penguin. Since its release in April...
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Turn online traffic into patients using these Search Engine Optimization tips
If your business is in the medical field, then Search Engine Optimization (SEO) can be a valuable resource to enhance your website traffic and increase your patient base. But if the online medical...
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Tablet compatible websites are becoming a necessity
Global sales of tablets reached over 64 million units in 2011 and are projected to increase to 232 million units in 2016, according to the most recent Tablet Technology and Markets report from...
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Five SEO Tips to Learn from Wikipedia
It’s no coincidence that when a medical realted search term or phrase is typed in to a Google search bar that Wikipedia.org is the top slated search result. Looking at Wikipedia as a model for search...
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Content Marketing’s Branding Power
Online content marketing is the next digital media revolution. The first was the Google search revolution, allowing the public to use the internet for all their needs, wants, and desires. Then came the...
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Top 7 Current Healthcare Marketing Techniques and Trends
Medical marketing is an industry that’s constantly growing and changing. Staying on top of what’s effective will help your doctor’s office or health care organization successfully market itself with...
View ArticleWhy Reputation Management Matters in the Medical Industry
Whether you like it or not, your customers are posting reviews about your company on websites all across the Internet. These reviews provide potential customers with a glimpse into the products and...
View Article3 Reasons Social Media Is Essential for Success in Healthcare
Social media has become an indispensable part of many people’s lives. In fact, few people will commit to something – from eating at a new restaurant to making an appointment with a new doctor – without...
View ArticleHow to Attract More Profitable Patients to Your Healthcare Practice
Driving traffic to your website is important, but only a handful of site visitors will actually prove profitable to your practice. In fact, for most businesses, 80 percent of profits come from 20...
View ArticleCreating a Free Facebook Page Can Add Brand Value to Your Medical Practice
We previously discussed the power of a website and why you shouldn’t focus solely on social media when it comes to marketing your healthcare practice and building up your brand. Social media can be...
View ArticleCopyright Law 101: Using Online Images for Your Healthcare Website and Social...
We’ve all done it. You’ve probably already done it this week and likely more than once. We’re talking about downloading images from the internet for use on your company’s website, blogs and social...
View Article4 Low-Cost Ways to Attract New Patients and Grow Your Medical Practice
Fluctuations in the economy, changing health insurance models, and cuts in healthcare funding have all affected how often people choose to seek out elective and non-urgent medical care. In fact, in...
View ArticleCopyright Law 101: Using Online Images for Your Healthcare Website and Social...
So, in case you didn’t read part 1 of this blog post (shame on you!), let’s quickly bring you up to speed: Hosting infringing images on your blog, website and social media pages? You’re breaking...
View ArticleHealthcare Professionals Use Social Media to Learn From, Connect With Other...
Guest post by Frank Irving, Editor of Medical Practice Insider. More than 60 percent of physicians scan or explore social media daily or weekly, and the majority of them believe that using social media...
View ArticleWhy Healthcare Providers Should Embrace Criticism on Social Media – and How...
Social media has revolutionized how we communicate, interact and make decisions – and it is an essential part of any business’ marketing strategy. Yet despite the many benefits that social media...
View ArticleSocial Media: Healthcare is Doing it Wrong
It’s no secret that social media has become a massive platform for medical patients to stay informed and share concerns about their conditions. However, searches for lesser-known or more stigmatized...
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